Would You Rather FLYP?
FLYPmedia is interactive storytelling on a whole new level. The web site seems to combine two of my favorite story tellers, dateline meets People magazine times ten.
FLYPmediaonly has about a dozen stories on their website, but the stories are the most detailed I have ever seen.
Which may be a reason the web site doesn’t seem to update regularly, since each story seems to require so much work.
I first checked out flypmedia a few weeks ago, and since then the top story has been “A Matter of Life & Death,” a story that focuses on the U.S.’s policy for healthcare. The way the story is told is very impactful, especially with the use of images and 3-d like features of the words popping off the screen in the emergency room setting, in the intro. The narrative of the story is told by doctors, patients and caregivers to name a few.
FLYPmedia is dramatic storytelling at its best. If page 1 wasn’t enough to engage you, page 2 should do the trick. The line, “Patients, families, insurance companies, doctors and hospitals, all have a say in how and when terminally ill patients die” was enough to keep me reading and clicking for more.
The story addresses a topic that is very popular right now … healthcare reform. FLYPmedia takes a rather complex story and breaks it down into something that everybody can understand.
The format gives those interested a way of finding out more about a story, than just the 1-2 minutes that may be devoted to healthcare in a conventional news story.
Visitors to the FLYPmedia website have a lot of options they can click to flip through different pages, press play on the interviews they want to hear, and watch the story in the order they want to, even find out information on how the people were interviewed, in the “publisher’s note.”
FLYPmedia focuses on several diverse topics from new technology for deep-sea divers in “Under the Sea“ to a story on architecture in “Portrait of a Working Marriage.”
FLYPmedia is so detail oriented, I really feel like it answered every question I could possibly have in each story.
I will definitely continue to FLYP!
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Tags: conventional news, flyp, flypmedia, healthcare
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